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4.9 stars | 100+ reviews | 500+ Brighter Smiles

CLEAN FLUORIDE FREE TOXIN FREE
whitening toothpate

Meet vivi. Thoughtfully made toothpaste that helps strengthen enamel and support a healthier oral routine. Clean ingredients, gentle whitening, and a fresh mint finish without the burn.

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ORAL CARE
MADE CLEANER

And fun

You read labels on food and skincare, but probably not your toothpaste. Even though you use it every day and put it in your mouth. vivi changed oral care with fluoride free formulas that support enamel and deliver real whitening without irritation

Vivi hero
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Remineralizes enamal without fluoride
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whitens teeth without the sensitivity
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Long lasting minty fresh feeling

NON-TOXIC, CLEAN,
EFFECTIVE ORAL CARE.

NANO-HYDROXYAPATITE (n-Ha)
NANO-HYDROXYAPATITE
n-Ha for short, this helps strengthen and repair enamel by supporting natural remineralization. (It mimics the mineral your enamel is already made of.)
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XYLITOL
Helps protect against cavity-causing bacteria and supports overall oral health.
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HYDRATED SILICA
Gently cleans and polishes teeth to help remove surface stains.
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PAP WHITENING
Breakthrough Peroxide-free whitening ingredient that helps whitens deep stains with ease without added sensitivity.
4.9 stars | 500+ Brighter Smiles

vivi whitening toothpaste

Fluoride-free whitening + enamel support in one clean routine.

Nano-Hydroxyapatite
Pain-Free Whitening
Rebuilds Enamel
Paraben-Free

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Tastes like

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Questions

What makes vivi different?

Clean ingredients, real results, and a routine that is easy to stick to.

What does Vivi taste like?

A fresh, clean mint that isn’t overpowering. No harsh burn, no chemical aftertaste, just a smooth everyday clean.

Why shouldn’t I rinse right after brushing?

After you brush, nano-hydroxyapatite is still working. Rinsing right away can wash it off before it has time to settle onto your teeth.

By spitting instead of rinsing, you give the mineral a few extra minutes to support enamel, smooth the tooth surface, and help protect against sensitivity. Think of it like leaving a skincare product on your face instead of washing it off immediately.

A small sip of water later is totally fine, but letting it sit briefly helps you get the most out of your brush.

What’s different about brushing with nano-hydroxyapatite?

Nano-hydroxyapatite works with your teeth, not against them. It’s the same mineral your enamel is made of, just broken down into tiny particles that can attach to the surface of your teeth.

When you brush, those particles help fill in microscopic cracks, smooth rough spots, and support enamel over time. Instead of just protecting teeth, it helps repair and strengthen them while you brush.

The result is a cleaner feel, gentler whitening, and less sensitivity, without harsh abrasives or fluoride.

When will I see results?

Most people notice a cleaner, smoother feel right away, with visible whitening over consistent use.

Is vivi good for enamel?

Yes. Nano-hydroxyapatite is the same mineral found in tooth enamel and helps support remineralization.

How long does one tube last?

One tube typically lasts about a month with twice-daily brushing.

Can I use vivi if I have sensitive teeth?

Yes. Vivi is made to be gentle and is a great option for people who experience sensitivity with traditional whitening toothpastes.

Can kids use vivi?

Vivi is safe for kids who can brush on their own, but always check with your dentist if you’re unsure.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

LIKE OTHER
TOOTHPASTES
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This doesn’t rely on harsh whitening agents.
(Peroxide-free whitening with PAP.)
vivi toothpaste
This does.
(Brace yourself.)
generic toothpaste
EASY ON TEETH. HARD ON STAINS.
vivi is that clean clean brush that works for mornings, nights, and whatever chaos you put your teeth through in between. Unlike most whitening toothpastes, it does not come with the sharp zing that makes you pause mid brush or the gum burn that has you questioning your life choices. No flinch. No brace yourself moment. What you may notice instead is a calm kind of clean. Nano hydroxyapatite helps strengthen enamel and lift stains so your teeth feel smoother, not attacked. The kind of toothpaste you use before your first coffee and after your third. The kind you use at night without worrying about cold water ruining your mood. Maybe you are brushing before work, before a date, or before crashing after a night out with wine involved. That is the point. vivi is not just whitening. It is not just for sensitive teeth. It is not just a fresh breath situation. It is toothpaste for real life which is where we got the name, vivi :)
BUY NOW AND GET OVER 15% OFF YOUR ORDER
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Bet you thought this tiny paragraph was the part where we legally cover ourselves. Nah. It’s just more digital real estate to tell you why vivi is doing laps around the toothpaste you grew up with. And not even just compared to whitening pastes, because let’s be honest, the bar is on the bathroom floor. vivi uses nano hydroxyapatite to help strengthen enamel and lift stains without triggering the sensitive teeth panic. No sharp zing. No brace yourself moment. It’s a steady clean, not a shock to the system. A refresh, not a flinch every time cold water hits. You get it. Now go brush.
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US VS. THEM

It's not a competition, but if it was, we'd win.
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ABOUT

Hey we're vivi. And you've been told fluoride is required for enamel and pain is required for whitening. Neither is actually true. vivi was made to prove it with a fluoride free formula that supports enamel and whitens without irritation or sensitivity.

QUESTIONS? WE GOT ANSWERS.

#LiveBrighter

@viviteeth